This acquisition is being done partly in cash and part stock. This will see it being kept as a separate brand and continued develop to allow users to upload photos to rival social networks as well as Facebook.
“…For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests…” - Mark Zuckerberg
The app sees 5million new photos per day from 30million users worldwide, with a choice of 17 filters allow users too quickly and easily share photos with friends primarily through the app and Twitter but also supports Facebook, Foursquare and Tumblr a popular blogging site. The app recently launched a version for the popular platform Android moving away from originally being just an app available on iPhones which caused some waves in the iPhone Instagram camp.
Some view Instagram as an app “to make photos look like your granny took them in the 70s” others as a way to make Photoshop style changes whilst out and about as you take the photo rather than having to download it to your computer first and play with it. Currently you cannot view photos in your browser without a direct link nor see peoples profiles, this is only possible through the app. Whatever your view Instagram is clearly here to stay, and to increase its market share in the photo sharing market.
Personally I am a big fan of it (even if it has just been since the Android release) and can’t wait for Facebook to improve it and possibly give it a public web gallery without the use of a third party app.
Editor’s Note: This guest post was written by Simon Gunton. You can follow him on Twitter @Cessle and Instagram (username: Cessle), when he isn’t tweeting he’s usually hiding behind servers.