You could literally waste hours of your day on any one social media site, let alone the various sites that today’s business world expects you to have. Every where you look these days you’ll find ads leading you to Facebook or Twitter. Social Media is now indelibly linked with search marketing. So how can you handle both your internet marketing and social media campaigns?
Link Social Media Sites
Linking Twitter and Facebook together will allow you to post an update to one site that will forward to the other. The best way to do this is to set up your Twitter account to post to Facebook. Go to the settings option in Twitter and view the Profile section. Click the Post your tweets to Facebook Button and give Twitter permission to post to Facebook.
Use Online Automation Tools
Create an account at online sites including Hootsuite, BufferApp, and IFTTT.com These are three tools that you can use to automate posting to your social media accounts. You are able to select a site to send an update and to schedule updates for certain times of the day. Each tool has a free account sign up for users and paid options are also available.
Content is Key
Updating your social media sites is important but you will not always want to post the same information on all your profiles. You may find that there are the same customers as fans and followers on each social media site you use. Determine if you need to create separate posts for each of the channels. For example, you may choose to identify 10 great articles to send, so randomize where the articles go to using IFTTT.com and BufferApp.
Choose the Time
Updating your social media sites needs to be done when your visitors are likely to be online. Your time is important and you may have other work to do when your customers are online. This means that your updates will need to be scheduled ahead of time.
BufferApp allows you to select the amount of times you want to send out updates, and to select the specific times the updates will go out. The ideal times will vary from industry to industry, so monitor the statistics on your posts so you can achieve the best possible coverage.
Flipboard is an amazing app to automate your social media. You can read your updates while on the go. If you install BufferApp on your smart phone, you can then use Flipboard to identify great content to share, and BufferApp to schedule it for delivery. With Google+ integration, Flipboard is an amazing tool to stay abreast of all your social streams.
Hootsuite also has an app that allows you to track your updates, direct mentions, and messages from your smart phone. You can stay up-to-date with all of your social channels from one app.
Focus is Key
Automating the work that is needed to update your social media allows you to save valuable time. This is important if you are constantly busy throughout the day. However, you should not rely on automation alone to build your online presence. Find time to answer questions from customers and engage directly with your social followers.
The key is to focus on daily goals. If done ineffectively, social media can be a tremendous time waster. Stay focused, automate, and always focus on customers and engaging with others.
Marcela De Vivo writes about technology and internet marketing. She’s an early adopter of most technologies and blogs about tools and gadgets. She also works with Whoishostingthis.com writing about web hosting solutions.