This acquisition is being done partly in cash and part stock. This will see it being kept as a separate brand and continued develop to allow users to upload photos to rival social networks as well as Facebook.
“…For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests…” – Mark Zuckerberg
The app sees 5million new photos per day from 30million users worldwide, with a choice of 17 filters allow users too quickly and easily share photos with friends primarily through the app and Twitter but also supports Facebook, Foursquare and Tumblr a popular blogging site. The app recently launched a version for the popular platform Android moving away from originally being just an app available on iPhones which caused some waves in the iPhone Instagram camp.
Some view Instagram as an app “to make photos look like your granny took them in the 70s” others as a way to make Photoshop style changes whilst out and about as you take the photo rather than having to download it to your computer first and play with it. Currently you cannot view photos in your browser without a direct link nor see peoples profiles, this is only possible through the app. Whatever your view Instagram is clearly here to stay, and to increase its market share in the photo sharing market.
Personally I am a big fan of it (even if it has just been since the Android release) and can’t wait for Facebook to improve it and possibly give it a public web gallery without the use of a third party app.
Editor’s Note: This guest post was written by Simon Gunton. You can follow him on Twitter @Cessle and Instagram (username: Cessle), when he isn’t tweeting he’s usually hiding behind servers.
It’s recently been announced that in an interesting acquisition Google has now acquired Apture.
Apture is a great service which I use on most of my blogs, which provides “instantaneous access to information with its award-winning in-page search technology. Its products let readers immediately find and browse the best content from across the web – in one window”.
With customers including the New York Times, Financial Times & Reader’s Digest they have built a useful and widely used tool, this however will change on December 20th as they plan to discontinue all services and products.
It seems this is purely a talent acquisition for Google as they have stated that “we think now is the best time to expand our efforts by joining Google’s Chrome team to help build the next generation user experience directly into the web.”
I look forward to seeing how Google try to incorporate the concepts the Apture team have developed and how this will be integrated with Google’s Chrome Browser. It does however seem a great shame that Google doesn’t appear to be continuing the maintenance of the existing Apture services as this will be quite a decrement to some bloggers and site owners who use the service to help improve the readers experience.
Microsoft announced late last night that the Skype acquisition by Microsoft has formally completed and Skype is now a division of Microsoft.
This is an exciting move and it we look forward to see how Microsoft move forward with the unique Skype technology and we are eager to see how this is incorporated in both Windows 8, and with existing video communication and video streaming software and technology Microsoft currently develops such as the Windows Live Messenger and the business communication tool Lync.
This now also means that Skype in itself can continue to move forward with its own developments with the expansive resources of the software giant behind it, helping them to reach their goals of easy, multi-platform and multi-device social communication providing communication between billions of people.
“Will the skype experience change? The answer is an emphatic no.” – Tony Bates, Skype President.
It’s important to remember in this merger, Microsoft haven’t simply expanded their portfolio with a new technology, they too gain the “world-class talent” of Skype. Watch this space, exciting things will be coming from this.