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G.CO, the Official Short URL for Google

Google announced yesterday that it has now acquired, which it will now be using as a new private short URL for Google products and services. This means what when you see short URLs which start you can be safe in the knowledge that it leads to an official Google page – so no need to worry! Google has previously used its public URL shortener, which the company launched in 2009 to help shrink long URLs and to get a foothold in the URL shortening market. has proved extremely popular URL shortener and is now widely considered a major competitor along with and others. Google did stress that the shortener has no effect on their shortener and it appears they are going to keep the shortener private for their own use to provide a guaranteed trust factor to the shorturls. Read the initial announcement from Google on the Google Blog

1 Comment

  1. September 8, 2011    

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